A WINE YOU CAN LOVE ...without regrets!
Skinny Vines is a low calorie wine marketed to women aged 25-35.
The brief for the visual identity and packaging was to Develop a brand that people are proud to tell their friends about and
make no apologies for being low calorie. The brand also needed to clearly communicate the product’s benefit.
The minimal execution here is memorable and brings a smile to the face, it communicates the products benefit in a very simple way and is cheap to produce by using a single screen printed colour onto the bottle.