Old Gold

Cadbury Old Gold is an Australian classic, so I was very please to be the designer on this project while I was freelancing for Pearlfisher’s London studio.

The idea for this re-packaging was to get back to the route of the romantic brand story of chocolate trade from far away exotic lands. Three options were presented to the client on a scale of evolution to revolution.

Designed while freelancing for:

  • Pearlfisher, London