The brandmark I developed for NTS is a revolution of the dolphin logo that had served them well for decades. The previous dolphin logo was used for over 18 years and had special meaning for the founder and also carried brand equity with their existing clientele.
The new updated logo reflects the company’s vision and commitment to science and technology in harnessing natures powers with progressive and environmentally responsible agricultural solutions.
The abstract lines bring energy and momentum to the mark and are also a simple and relevant representation of crop lines on a rolling hill, or a dolphin in the waves (whichever way you look at it).
The brand roll-out was a massive undertaking, of packaging, printed material, educational material and fact sheets, signage and a very comprehensive online shop and resource.
- Printed Communications